Updated Brand

Vernon Woods is a well-established, highly regarded community with strong occupancy and a long-standing reputation in the market. However, its existing brand, marketing materials and simple scrolling microsite didn’t reflect those traits or the quality of the experience and lifestyle provided to its residents. Our task was to thoughtfully evolve the Vernon Woods brand, creating a more modern, elevated identity while preserving the familiarity and trust they had built over time; budget was a driving consideration too. With the community consistently at high occupancy, their annual marketing budget was conservative and a strategic approach was essential in order to spend those funds in the most effective and efficient manner possible.

We began by refining the community’s existing logo, keeping some subtle elements while introducing a more polished, contemporary look. From there, we developed a refreshed color palette and design elements to elevate the overall look and feel. To bring the brand to life, we completed a photo and video shoot, capturing authentic resident testimonials that highlight the warmth, connection and lifestyle within the community. With the new brand established, the letterhead and collateral packages were updated to ensure consistency across all touch points.

Building on this foundation, we developed a fully expanded website, designed to better support the sales process. The new site incorporates updated photography and testimonials, along with consistent conversion points and clear, intuitive navigation that guides prospects through the decision journey while highlighting lifestyle, dining and connection.

Working within a modest budget, we delivered a comprehensive brand and website transformation. The result is a more modern, impactful presence that enhances the user experience and provides a strong foundation for continued success.