What makes us different.
Hands-on Approach
How many agencies will you find that have the President & CEO as your point person? At Inspire, it is exactly that. Inspire’s owner, Ryndell Montgomery, enjoys a very visible, hands-on approach with each client we serve, and because we’re a small firm with a short and selective client list, she can do what she does best — serve as your strategic communications partner. She certainly relies on our experienced client service team and expansive network of resources, but she believes the success of her business relies on happy, satisfied clients. And she wants to ensure firsthand that happens each and every day.
Full-Service Resources
Different from a specialty agency that may focus solely on one discipline such as digital or public relations, we think our clients benefit from our one-stop-shop approach. All areas of communications are covered: client service, strategic planning, creative, media, public relations, digital, direct mail, printing and fulfillment. All of our professionals have extensive experience in senior living so they know how to best approach the senior living demographic in each of their areas of expertise.
Results Focused
Success cannot be attained without laser-sharp focus — and ultimately, it’s measured by results. We thrive on results because they’re a gauge of how we’re doing and what opportunities lie ahead. Our overriding goal is to help clients build successful communities through commitment, excellence and innovation.
Our ability to drive sufficient lead volume to support sales goals is centered on good planning — and with any good plan, we must begin with the end in mind. We work with clients to define the end objectives and recommend the optimal mix of marketing communications to reach those objectives. The goals that result from the metrics process are what we use as our guide in development of a plan that’s specific and actionable — the outcomes are then consistently measured against the goals and serve as the basis for accountability, which is a key factor for success.
Strategic Planning
- Strategy
- Marketing Communications Planning
- Marketing Assessments
- Development of Metrics & Measurable Goals
- Multi-Vehicle Response Analysis
Client Service
- Brand Management
- Client Communications
- Project Management
- Consultation
Brand Development
- Positioning
- Naming
- Logo & Identity
Digital
- Website Creation & Assessment
- Design & Development
- Hosting
- Analytics
- Search Engine Optimization
- Search Engine Marketing
- Business Listing Optimization
- Online Reputation Management
- Email Marketing
Creative
- Copywriting
- Graphic Design
- Art Direction
- Production
- Photography
- Video Production
Printing
- Production
- Asset Management
- Competitive Bidding
Direct Marketing
- Creative Execution
- List Fulfillment & Management
- Mailing Services
- Postal Regulations
Public Relations
- Releases
- Articles
- Media Relations
- Media List Building
- Crisis Management
- Social Media Management & Advertising
Media
- Online & Offline/Traditional
- Research
- Planning
- Negotiation
- Placement
Event Planning
- Idea Generation
- Speaker Recruitment
- Event Logistics
- Promotion